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BBBP Scheme was launched on 22nd January 2015 to address the issue of decline in Child Sex Ratio and related issues of empowerment of girls and women.
Why was Panipat chosen for launch of the campaign?
Which other symbols were used?
How has India performed in child sex ratio after the launch of BBBP?
Which states showed significant improvement?
How was “Social norm” used effectively in BBBP?
What are the lessons learnt from the #SelfieWithDaughter campaign?
Failure bias
The strategy addresses a cognitive bias called ‘failure bias’.
What is the significance of message in the success of a programme?
This is evident from the names used for various recent schemes
By: Abhishek Sharma ProfileResourcesReport error
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