My Circle App was launched by Bharti Airtel in collaboration with FICCI Ladies Organisation (FLO). My Circle app aims to help women in case they face face any problem or a panic situation.

My Circle app enables women to send SOS alerts to any five of their family or friends in 13 languages including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Bengali, Urdu, Assamese, Oriya, and Gujarati.

The SOS alert can also be activated by voice command through Siri on iOS and the statement by Airtel has stated that he voice activation through Google Assistant will soon be available on Android devices also.