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The practice of a firm selling a product at a very low price with the intention of driving competitors out of the market is known as-
Premium decoy pricing
Penetration Pricing
Predatory Pricing
Decoy Pricing
Predatory Pricing is the practice of a firm selling a product at very low price with the intention of driving competitors out of the market, or create barriers to entry into the market for potential new competitors.
Additional Information
Premium Decoy Pricing is a method of pricing where an organization artificially sets one product price high, in order to boost sales of a lower priced product.
Penetration pricing includes setting the price low with the goals of attracting customers and gaining market share. The price will be raised later once this market share is gained.
Decoy Pricing is a method of pricing where the seller offers at least three products, and where two of them have a similar or equal price.
By: Kritika Kaushal ProfileResourcesReport error
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