The Marayur Jaggery largely produced in the regions of Marayur and Kanthallur grama panchayats of Idukki district of Kerala has got the GI tag.

• The region is known for its intensive sugarcane cultivation. In the regions of Marayur and Kanthallur, more than 2500 acres of land is under sugarcane cultivation.
• The peculiar geographical location of Marayoor amid the forests of the Western Ghats gives the sugar cane a distinct geographical identity.
• It is high in sweetness with less saltiness, high content of iron and less sodium. The produce is free of impurities and the sugar cane fields are free of chemical pesticides and fertilisers.

The GI tag will now enable to initiate legal action against fake jaggery being sold as Marayur Jaggery.

Geographical Indication: Geographical Indication act as a certification that the product possesses certain qualities, is made according to traditional methods or enjoys a certain reputation, due to its geographical origin.