Consumer Products and after sales service

T he biggest determinant during buying these consumer durables is often the after sales service. Say for example, if your mobile phone gives you a problem, you look for a dedicated service centre but many times you end up dissatisfied, even to the extent of thinking that you will dump your product but not go the customer care service department. How crucial is the after sales service in times when customer preferences and expectations are fast changing, what are the forums available to address the problems related to after sales service, and what can the government do to redress the problems

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