Which of the following best describes the term ldquo Surrogate Advertisement rdquo sometimes seen in...........

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Which of the following best describes the term “Surrogate Advertisement”, sometimes seen in the news recently?

The payment for advertisement is paid by the partner company.

The advertisement of goods in the shadow of other goods.

The advertisement which conveys social message to the citizens.

The advertisement made for surrogate mothers.

Surrogate advertisement refers to the advertisement of goods in the shadow of other goods.

For example, the advertisement of tobacco in the garb of pan masala. Advertisement of tobacco as such is prohibited by the law.
While existing laws such as the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply, and Distribution) Act, 2003 already seeks to govern advertisements related to tobacco, manufacturers and advertisers have been able to circumvent the regulation through the grey area created by a surrogate advertisement.
The guidelines seek to ensure that these grey areas are filled by the black letter of the law, completely disallowing any attempts to advertise products that are otherwise prohibited by law.

Hence option 2nd is correct.

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