Context: Recently, Indian Council for Cultural Relations (ICCR) has launched a new campaign called ‘Kala Vishwas’.
About Kala Vishwas Campaign

• Kala Vishwas is a campaign that aims to reach out to traditional folk artists, local artists/artisans coming from rural areas. It will give them an opportunity and a platform to perform, especially during the challenging time of COVID-19.

About ICCR

• The Indian Council for Cultural Relations(ICCR) is an autonomous body under the administrative control of the Ministry of External Affairs.
• Founded in: It was founded in 1950 by Maulana Abul Kalam Azad who was the first Education Minister of independent India.

Objectives

• To actively participate in the formulation and implementation of policies and programmes pertaining to India’s external cultural relations
• To foster and strengthen cultural relations and mutual understanding between India and other countries
• To promote cultural exchanges with other countries and people, and to develop relations with nations.