Context: Recently, the Union Minister of State for Agriculture & Farmer’s Welfare has launched the Bamboo Market Page ‘Green Gold Collection’ on Govt e-Marketplace (GeM) portal.

About Green Gold Collection

• It is a unique initiative of the National Bamboo Mission (NBM) and Govt e-Marketplace (GeM).
• It is a dedicated window on the GeM portal for marketing of the Bamboo Goods (Bamboo based products & Quality Planting Materials).
• It showcases a range of exquisitely handcrafted bamboo and bamboo products, handicrafts, disposals and office utility products on the GeM portal.
• It aims to provide bamboo artisans, weavers and entrepreneurs in rural areas with market access to Government buyers.
• The product categories ranging from bamboo poles to bamboo products in furniture, lifestyle & décor, kitchenware, industrial machinery, handcrafted items such as toys and office utility items like agarbatti/ incense sticks, disposables, water bottles, yoga mats, charcoal, etc. are being uploaded on the portal.

Significance of Green Gold Collection

• It will provide an electronic platform for the small manufacturers and niche sellers thereby vastly increasing their reach to attract buyers.
• It will provide niche products from trusted sources to the buyers.
• It would prove to be very useful for giving the bamboo entrepreneurs a much robust market outreach.
• It seeks to promote the adoption and use of bamboo products among Government buyers and usher a sustainable rural economy for an Atmanirbhar Bharat.