What is the purpose behind awarding ldquo India Handloom rdquo tags by the government ........

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What is the purpose behind awarding “India Handloom” tags by the government?

To create a brand for promoting traditional hand woven heritage of India

To allow only certain category of India handicrafts to be exported abroad

To protect selected tribal handloom mills in remote areas of the country

To reduce dependence on powerlooms in view of the employment generation potential of handlooms

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Explanation:

The “India Handloom” Brand (IHB) was launched by the Prime Minister of India on the occasion of first handloom day in August 2015 to endorse the quality of the products in terms of raw material, processing, weaving and other parameters besides social and environmental compliances for earning the trust of the customers. The “India Handloom” brand would be given only to high quality defect free authentic handloom products for catering to the needs of those consumers who are looking for niche handmade products. The “India Handloom” Brand is aimed at generating a special market space and increased earnings to the weavers.