Explanation:

Big data analytics is the process of examining large data sets containing a variety of data types -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information.
The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.
For e.g. Madhya Pradesh recently established India's first Smart Cities Control Centre that would make use of big data to improve city management, catch traffic offenders, reduce congestion and provide better civic amenities.