TRIFED's Digital Campaign
Context: Recently, TRIFED has launched through a Webinar, Virtual training to its Trainers and Self Help Groups (SHGs) on basic orientation on Covid-19 response.

• The webinar was organised for Virtual training of TRIFED Trainers and Self Help Groups (SHGs) on basic orientation on Covid-19 response and key preventive measures to ensure that tribal gatherers carry on their work safely.
• It is launched in collaboration with UNICEF and WHO.
• The campaign will be aimed at developing a digital communication strategy for promoting a digital campaign for Self Help Groups (SHGs) involved and highlighting the importance of Social Distancing.
• To create awareness among the community about social distancing and steps to be followed.
• Do’s and Don’ts Advisories during collection of Non Timber Forest Produce (NTFP).
• To provide suggestive practices for maintaining personal hygiene, adopting cashless practices, etc.
• To reach more than 18,000 participants and cover tribal regions across all the 27 States.
• Its target is to reach up to 50 lakh tribal gatherers to ensure their safety as it is the peak season for collection and harvest of Minor Forest Produce (MFP)/Non Timber Forest Produce (NTFP) in many regions.
• UNICEF is providing the necessary support to the SHG Centers in the form of Digital Multimedia content, Webinars for Virtual trainings (basic orientation on COVID response, key preventive behaviours), SocialMedia campaigns (on social distancing, home quarantine, etc.) and Vanya Radio.
• TRIFED has reached out to the Art of Living Foundation’s #iStandWithHumanity Initiative with a Stand With Tribal Families component in providing much needed food and ration for survival of the tribal community.
• Promotion of 15,000 SHGs as Van Dhan Social Distancing Awareness cum Livelihood Centers’ through a digital training program. Over 3.6 lakh tribal gatherers will be involved in the scheme.
• A total of 1205 Van Dhan Vikas Kendras (VDVKs) have been sanctioned in 27 States and 1 Union territory involving around 18,075 Van Dhan Self Help Groups.

About TRIFED

• The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987.
• It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs.
• The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depends heavily as they spend most of their time and derive major portion of their income.

About Van Dhan SHG & Van Dhan Vikas Kendras

• A Van Dhan SHG will comprise tribal or non-tribal MFP gatherers and can have maximum of 20 members. The SHG can have non-tribal members but majority (more than 60%) members should be tribal and leader of the SHG should be a tribal member.  
• Around 15 Van Dhan SHGs will together form a VDVK group of around 300 members. The VDVK can have non-tribal members but majority (more than 60%) members should be tribal and leader of the VDVK should be a tribal member.