Context: Phase 2 of the “Niveshak Didi” initiative was launched recently.

Meaning of the context: During Phase 1, more than 55,000 beneficiaries participated in IPPB Financial Literacy Camps across India, with approx. 60% female beneficiaries mostly in the youth & economically active age group.

Learn More:

• Phase 1: Initiated in 2022 by the India Post Payments Bank (IPPB) in collaboration with the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs (MCA), with support from the Department of Posts, Ministry of Communications.
• Phase 2 (April 2025): Expanded to deepen outreach, with a Memorandum of Agreement (MoA) signed between IEPFA and India Post Payments Bank (IPPB) to train more women and conduct additional camps.
• Core Ideology: “By the women, for the women,” recognizing that rural women feel more comfortable discussing financial matters with other women, fostering trust and engagement.
• Objective: To empower rural and semi-urban women with financial literacy, enabling them to make informed decisions about savings, investments, digital banking, and fraud prevention.

Key Features

• Women-Led Model:
  • Trains women postal workers and community leaders as “Niveshak Didis” (female educators) to deliver financial education in local languages and culturally relatable ways.
  • Leverages the trust and social connect of women like female postwomen (dakiyas) to bridge literacy gaps.
• Focus Areas:
  • Banking Products: Understanding savings accounts, fixed deposits, and loans.
  • Digital Banking: Promoting UPI, mobile banking, and paperless transactions via IPPB’s platforms.
  • Investment Awareness: Educating on safe investments and risks of unregulated schemes.
  • Fraud Prevention: Teaching how to identify financial scams and protect personal information.
  • Financial Planning: Encouraging responsible money management for household and future security.
• Delivery Methods:
  • Village-level camps, door-to-door outreach, and interactive sessions.
  • Use of IPPB’s network (1.65 lakh post offices, 3 lakh postal employees) for grassroots penetration.

Source : PIB