Baba Ramdev’s Patanjali has tied up with state owned Bharat Sanchar Nigam Ltd (BSNL) to launch Swadeshi Samriddhi SIM cards.

• With this, India’s most trusted Fast Moving Consumer Goods (FMCG) brand has entered in to telecom sector after gaining popularity in the consumer goods market.

The Swadeshi Samriddhi card, not to be confused with the Swadeshi Samriddhi SIM card, is a card using which customers can avail up to 10 per cent discount on Patanjali Ayurved products.