• It is the programme for the conservation of river Narmada. Narmada river is hailed as the lifeline of Madhya Pradesh.
• The mission was launched with the culmination of biggest river conservation campaign with public participation i.e. Namami Devi Narmada Sewa Yatra which started in December 2016 from Amarkantak which is the origin point of Narmada River.

markantak is located in Maikala range and the river drains into Arabian sea in the Gulf of Khambhat. Narmada is among only 3 major rivers that flow from East to West, other 2 being Tapti and Mahi.