Explanation:

Even though the audience was primarily technology retailer and vendor leaders, the innovations highlighted were less about the application of technology to transform retail. It was refreshing to hear thought leaders and executives focusing on how retail must now adapt to the most disruptive force in retail today — the omnichannel consumer.

I don't recall ever attending an event where the theme, presentations and discussions where so focused on "customer centricity." There was no question about omnichannel … it was accepted as a given. Consumers have already voted for a seamless experience across time and place.