Explanation:

Multi-channel retailing is a business strategy that offers your customers different sales channels to purchase from you. It is often mistaken for omni-channel retailing. The most common types of sales channels typically include physical stores, online stores or ecommerce platforms like Shopify, third-party marketplaces such as Amazon, social media platforms such as Facebook Marketplace and Pinterest, and mobile applications for shopping on the go.

To understand the concept of multi-channel retailing better, let’s read about an actual business that implements it: Apple. Apple’s multi-channel strategy consists of both online sales channels—third-party marketplaces like Amazon, eBay, and other country-specific platforms—and offline sales channels—the hundreds of Apple retail stores and other electronics-based retail outlets.