It refers in a broad sense to the conversion of activities and processes throughout an enterprise in...........

Principles of Marketing Management Distribution Decision

It refers, in a broad sense, to the conversion of activities and processes throughout an enterprise into an electronic-based system.

e-Thematic

e-business

e-Commerce

None of the above

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Explanation:

Online Business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of information and communication technology to enable the external activities and relationships of the business with individuals, groups, and other businesses, while e-business refers to business with help of the internet.

Electronic business differs from electronic commerce as it does not only deal with online transactions of selling and buying of a product and/or service but also enables to conduct of business processes (inbound/outbound logistics, manufacturing & operations, marketing and sales, customer service) within the value chain through internal or external networks. The term "e-business" was coined by IBM's marketing and Internet team in 1996.