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When a product is sold in as many outlets as possible a(n) _____ distribution strategy is being used.
selective
intensive
extreme
exclusive
Intensive distribution is a marketing strategy that involves placing the product in every available distribution channel. Under this approach, companies direct their sales efforts to position the product into as many places as possible. This marketing approach applies mostly to mass-produced goods that have no specific market segment, since they are bought by almost everyone. By employing this method, companies take advantage of being constantly present in customer’s everyday life since products will probably be available at retail shops, supermarkets, wholesalers, small shops, kiosks, restaurants and many other establishments.
By: Barka Mirza ProfileResourcesReport error
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