Explanation:

The first order of business is to have respect for your staff. This is a customer service core value. When respect permeates your organization, you attract people who respect you. They respect themselves and their job. As a natural outgrowth of this, they have respect for the customer.
There are many examples of common core values for a business or other type of organization. ... Companies like Patagonia and Ben & Jerry's have environmental sustainability as a core value. A commitment to innovation and excellence. Apple Computer is perhaps best known for having a commitment to innovation as a core value.