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The pure tangible good and pure services are two extremes of
market offering
exchange of goods
ownership
logistic channels
Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy consumer needs or wants.
Market offerings are not just limited to physical products; they can also include services such as intangible like activities or benefits offered for sale, but have no ownership. Examples of service market offerings may include:
By: Barka Mirza ProfileResourcesReport error
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