Explanation:

Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes. Soft drinks and cigarettes are some of the examples on which intensive distribution is followed.

Description: Under the intensive distribution strategy, all the possible outlets can be used by a company to distribute the product. It creates brand awareness of the product as well as boost sales. This method is particularly useful for products like soft drinks, cigarettes etc. There are various advantages of intensive distribution. First, it increases the supply of the product which raises the chances of more sales. More sales mean more revenues for the company. Another advantage is that a company is able to analyse the source of sale, whether a product is more in demand from local vendors or hypermarket type stores. With this data, the company can further plan out its promotional efforts to boost sales and increase the presence of the product. Looking at the data, a company can also analyse the causes of its failure in increasing its sales at some locations. In that case either it can cut down on the distribution or increase marketing efforts to build brand awareness.