quot Consumerism actually should be must be and I hope will be the opportunity of Marketing This is...........

Principles of Marketing Management Promotion Decision

"Consumerism actually should be, must be, and I hope will be the opportunity of Marketing. This is what we in Marketing have been waiting for". Who said this?

Peter Drucker

Kotler

C Thomsen

American Marketing Association

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Explanation:

Drucker was a believer in decentralization of management. He saw that many leaders try to take on everything in a demonstration of power or a means of maintaining control, under the assumption that only they can accomplish a task correctly. Drucker believed that managers should delegate tasks in order to empower employees.
Peter Drucker came on as staff at Claremont Graduate University in California in 1971, when he began constructing one of the nation's first executive MBA programs for working professionals. In honor of his work, the university named its management school after him in 1987. Later, his Japanese friend and businessman received the same honor, resulting in the Peter F. Drucker and Masatoshi Ito Graduate School of Management.