A collection of individuals which influences individuals opinion are called as ........

Principles of Marketing Management Promotion Decision

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A collection of individuals which influences individuals opinion are called as ____.

advertising agency.

reference groups.

manufacturers.

friends.

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Explanation:

A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions. Reference groups influence what types of products you will purchase and which brand of product you choose.