A clearly defined segment must to the changes in any of the elements of the marketing mix ...........

Principles of Marketing Management Promotion Decision

Download Solution PDF

A clearly defined segment must _______ to the changes in any of the elements of the marketing mix.

identify

respond

access

use

छोटे Courses बड़े Results

Master Promotion Decision

Prepare through Micro-courses

Try Now

Explanation:

Clearly defined segment must respond to change in any of the elements of marketing mix. For example if a particular segment is defined as price conscious it should react negatively to rise in price. cultivating and exploring it it must have sufficient buying power, willingness to purchase on ability to pay.