Explanation:

Attitude is a set of beliefs, behaviors, perceptions or emotions towards a place, person, object or an activity as defined by psychologists. Attitude is the sum total of all the perceptions formed as a result of the life experiences of any person and the environment he/she lives in. Attitude is a person’s feeling, beliefs or perceptions about a product or service.
From the marketing perspective, attitude can be defined as the set of beliefs and emotions a consumer holds for a particular brand/product/service which determine the perception of that consumer towards the former. Behaviour of a consumer is a very important factor as it decides how well the consumer responds to a particular brand. It can be a positive or negative depending on past experiences and touch points between the consumer and the brand. Companies take attitude surveys of consumers through attitudinal research which helps them understand their business requirements. The data or information which is collected is known as attitudinal data, which is important for market segmentation, targeting strategy as well as positioning.