Explanation:

Emotional marketing is a form of marketing communication in which (a singular) emotion is leveraged to help an audience identify with- and buy a product. Emotions in marketing like anger, happiness or compassion give more meaning and depth to the experience of a brand or product. It creates an emotional bond between the customer and the company, which leads to long-term commitment.
Emotions we experience while making a decision are immediate emotions. Our body and face add an automatic reaction (like blushing). Immediate emotions are often more intense and can have a bigger impact on a decision.