The promotion tools such as sweepstakes event sponsorships samples and coupons are classified in cat...........

Principles of Marketing Management Promotion Decision

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The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of

organizational promotion

consumer promotions

inbound promotion

outbound promotion

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Explanation:

The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.