The discount provided by a manufacturer to trade channel members if they do certain functions is ter...........

Principles of Marketing Management Pricing Decisions

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The discount provided by a manufacturer to trade-channel members if they do certain functions is termed as

Seasonal discount

Functional discount

Allowance

None of the above

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Explanation:

A price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution; also called Trade Discount. Discount pricing is one type of pricing strategy where you mark down the prices of your merchandise. The goal of a discount pricing strategy is to increase customer traffic, clear old inventory from your business, and increase sales.