An additional payment planned to get reseller participation in special programs is known as ........

Principles of Marketing Management Pricing Decisions

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An additional payment planned to get reseller participation in special programs is known as

Seasonal discount

Functional discount

Allowance

None of the above

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Explanation:

Marketing allowance means that percentage of net terminal income permitted by the act to be retained by the video lottery gaming agent to be used for the marketing, promotion and associated costs of such agent’s video lottery gaming operations, consistent with the customary manner of marketing and promoting comparable operations in the industry, subject to the overall supervision of the commission.