When organizations fuel sales by setting an artificial high pricing and then offering the item at su...........

Principles of Marketing Management Pricing Decisions

When organizations fuel sales by setting an artificial high pricing and then offering the item at substantial savings is termed as

Special event pricing

Psychological discounting

Loss-leader pricing

None of the above

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Explanation:

Psychological pricing can be a great tool to achieve higher price points and increase sales. But did you know that you can also incorporate behavioral science into your pricing strategies when it comes to discounting as well? Pricing expert, Peter Harms, discusses how reductions on regular prices can trigger emotional responses in customers.

It’s typically assumed that price increases will result in a tradeoff in sales volume.