Explanation:

Segmented pricing is a situation, when seller or a company establishes different prices (two or more), for one the same product. Even if product have various costs, it do not have influence for different prices determined by enterprises . Segmented pricing is also called “price discrimination”. Segmented pricing, is more productive if it exist segmentation on the market, or perceived value of product in each segment, is comparable with prices set for them, or segments have "different degree of demand" . Also, when customers buy some product or use some service very rarely, segmented pricing is a well-chosen strategy . Segmented pricing, can be implement by coupons. Customers who not pay attention to the price, will not use the coupons, therefore they pay more for product. However clients, who put an effort, and use a coupon, are more sensitivity for a price .