When a low price can get market share but cannot buy market loyalty is known as ........

Principles of Marketing Management Pricing Decisions

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When a low price can get market share but cannot buy market loyalty is known as

Fragile market share trap

Shallow pockets trap

Price war trap

None of the above

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Explanation:

A low price buys market share but not market loyalty. The same customers will shift to any lower- priced firm that comes along. Creating more usage, new uses, or users expands markets. Leaders can protect market share by monitoring their position and rushing to remedy any weaknesses. Continuous innovation is the best way to protect market share.