When higher priced peers match the lower prices and have longer staying power due to deeper cash res...........

Principles of Marketing Management Pricing Decisions

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When higher priced peers match the lower prices and have longer staying power due to deeper cash reserves is known as

Fragile market share trap

Shallow pockets trap

Price war trap

None of the above

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Explanation:

Shallow-pockets trap. Higher-priced competitors match the lower prices but have longer staying power because of deeper cash reserves .
It may fall into the shallow pocket trap if financially strong organizations react by huge pricecuts to counter the price cuts initiated by a weak organization. Example: Apparels accessories.