Explanation:

The practice of setting a somewhat higher price than would otherwise have been chosen in expectation of cost inflation, government price control, or similar environmental circumstance.
In other words, have you attempted to “read the minds” of your customer and anticipated the problems that they face or the additional help that they need, even before they utter a single word?

In the increasingly crowded consumer marketplace, companies and businesses should look beyond product features and benefits to studying the total user context of their customers.

Examine how your customers use the particular product or service, and how you can help them to perform better at whatever they are doing. Provide advice, solutions, and tips that go beyond the obvious.  Pre-empt any potential issues or challenges which they may face in using your product and service.