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In the process of maximum market skimming,
Prices start high and slowly decline over time
Prices start low and gradually increase over time
Prices remain constant
All of the above
Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time. As the demand of the first customers is satisfied and competition enters the market, the firm lowers the price to attract another, more price-sensitive segment of the population.
The skimming strategy gets its name from "skimming" successive layers of cream, or customer segments, as prices are lowered over time. Price skimming is often used when a new type of product enters the market. The goal is to gather as much revenue as possible while consumer demand is high and competition has not entered the market.
By: Barka Mirza ProfileResourcesReport error
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