Multiple Choice Questions on In company may not focus on long run performance by ignoring the impact of other marketing mix varia........... for Employee State Insurance Corporation (ESIC) Exam Preparation

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Multiple Choice Questions

In company may not focus on long run performance by ignoring the impact of other marketing mix varia...........

Principles of Marketing Management Pricing Decisions
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    In ___________ company may not focus on long-run performance by ignoring the impact of other marketing mix variables.

    Survival

    Incorrect Answer

     Maximum current profit

    Correct Answer

    Maximum market share

    Incorrect Answer

     None of the above

    Incorrect Answer
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    Explanation:

    a price setting objective in which organisations set a price for a product that will give maximum profits, cash flow or return on investment in the short term without regard to long-run performance.

    By: Barka Mirza
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