groups are those whose values or behavior an individual rejects ........

Principles of Marketing Management Selecting Target Markets

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__________ groups are those whose values or behavior an individual rejects.

Rejected

Dissociative

Reference

None of the above

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Explanation:

Dissociative groups with whom an individual does not wish to be associated; groups whose use of a product will deter other buyers.This group is characterized by attitudes, values, or behaviors inconsistent with those held by an individual. The individual wants to distance him or herself from this group.