Explanation:

The family of orientation consists of parents and siblings. From parents a person acquires an orientation toward religion, politics, and economies, and a sense of personal ambition, self-worth, and love. ... A more direct influence on everyday buying behavior is the family of procreation namely one’s spouse and children.
. Even if the buyer no longer interacts very much with his or her parents, their influence on behavior can be significant. In countries where parents live with grown children, their influence can be substantial.