Marketers try to reach opinion leaders by identifying their ........

Principles of Marketing Management Selecting Target Markets

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Marketers try to reach opinion leaders by identifying their

Demographic characteristics

Psychographic characteristics

Both

None

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Explanation:

An opinion leader is a well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known. Opinion leaders can be politicians, business leaders, community leaders, journalists, educators, celebrities, and sports stars.