Explanation:

In recent years, it seems customers are seeking out experiences more than ever before. But in a world where exciting digital and real-world experiences are more accessible than ever, it can be hard to stand out without deliberate effort. The brands who can facilitate outstanding customer experiences will be the ones that will differentiate themselves. And it’s not a secret to executives, as 68% of marketing leaders claim their company is increasingly competing on the basis of customer experience. As consumers become more set on experiences, many brands are turning to something called experiential marketing to facilitate those experiences.

But just what is experiential marketing, and how do you do it? In this article, we’ll take a deeper look at what it is, uncover some of its advantages, and talk about what to consider if you’re planning on doing your own experiential marketing. The time to create memorable experiences around your brand is now, so let’s get started.