Explanation:

Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand. It is how brands can build relationships with their target audience. Strictly speaking, when people speak of brand resonance, they refer to a “brand resonance pyramid”. This all comes from Keller’s Brand Equity Model which is also known as the Customer-Based Brand Equity Model.

The Brand Equity Model is built as a pyramid with brand resonance at the very top. Essentially, if you want to build a strong brand, this is what you should be aiming to achieve. The Brand Equity Model is a great tool for building a brand. It lays what the foundations of a strong brand are and what can be done to achieve brand resonance.