Multiple Choice Questions on The comparison of brand equity from thousands of different brands with several categories is called........... for Employee State Insurance Corporation (ESIC) Exam Preparation

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Multiple Choice Questions

The comparison of brand equity from thousands of different brands with several categories is called...........

Principles of Marketing Management Product Decisions
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    The comparison of brand equity from thousands of different brands with several categories is called?

    brand preference valuator

    Incorrect Answer

    brand differences valuator

    Incorrect Answer

    brand similarities valuator

    Incorrect Answer

    brand asset valuator

    Correct Answer
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    Explanation:

    Brand Asset Valuator is a metric applied for the measurement of brand value of an entity. Brand Asset Valuator was developed by an agency called “Young and Rubicam”.

    BAV measures a brand under the 2 broad heads of :

    1. Brand Vitality which refers to the current and future growth potential that a brand holds in it.

    2. Brand Stature which refers to the power of a brand.

    By: Barka Mirza
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