In BVA the measurement of loyalty perceptions and how well brand is respected is classified as ........

Principles of Marketing Management Product Decisions

Download Solution PDF

In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?

perceived esteem

esteem

energized esteem

energized similarities

छोटे Courses बड़े Results

Master Product Decisions

Prepare through Micro-courses

Try Now

Explanation:

Esteem is what the brand is known for, or its image. This includes how much (or how little) the brand is respected, and what it’s respected (or disrespected) for. On one hand, there are brands associated with quality, great service, and other positive traits – like Apple, Zappos.com, and Mercedes-Benz. On the other, you’ve got those universally accepted as undesirable – companies like Enron, or the NFL Replacement Refs (had to…)