Explanation:

Cause marketing increases brand awareness and exposure for the nonprofit partner. Since nonprofits typically have a limited budget for marketing, getting a small business or corporation to partner with them can help get information about their efforts and their cause out in front of consumers they might not otherwise reach. However, there are also huge benefits to the corporate partner.

• Fulfilling the demand for corporate social responsibility
• Improving their corporate image
• Building a relationship with the community
• Increasing brand loyalty
• Boosting employee morale
• Standing out from the competition