Explanation:

A quality brand name is important for organisations; with a strong brand name, their products and/or services are recognised by (potential) customers, suppliers, and other parties. All these groups will directly link the brand name with a certain level of quality, assurance, and service.

It is exactly for this reason that large and reputable top brands perform better than smaller, unknown brands. The Brand Asset Valuator Power Grid of the leading American communication agency Young & Rubicam includes four quadrants, depicting brands and their development.