Explanation:

Also called engagement marketing, experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Emotional connections between the brand and the consumer are created through memorable and unique experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
There are several, but here are just a few benefits of experiential marketing:

• Personalized engagement
• Stronger connection between product and emotion
• Creation of a positive touchpoint
• Social shareability