Explanation:

A freestanding brand is a separate brand for a product or service offering. It is purposely created to stand apart and be independent from the other brands in the portfolio of a business.

Proctor & Gamble is the parent of a number of freestanding brands. Notable Proctor & Gamble freestanding brands include: Pringles, Old Spice, Luvs Diapers and Gillette. These products work well as freestanding brands because each brand has its own distinct audience and each has its own brand promise, personality and position. Ultimately, there are too many differences in brand strategy for these products to be sensibly housed under the same brand.