Explanation:

These Type of brand names explain the service offered by the company in a proper descriptive way. There’s hardly any room for creativity in the brand name since the name is complete and simple which describes the occupation of the company.

The positive aspect of having a clear and clean brand name is that it describes the brand story clearly and effectively to the audience, on the other hand, the negative part is that when company things of diversification the same brand name doesn’t go with the new product lines or business.

Examples include General Electric. The brand name is simple and communicates the business to the customers but if at all General Electric decides to go into FMCG the brand name may not appeal to customers and it would look out of place. Another similar example would be General Motors.