Explanation:

In order to cut through the noise, you must have a strong brand image. Brand image is the customer’s perception of your brand based on their interactions. It can evolve over time and doesn’t necessarily involve a customer making a purchase or using your products and/or services. Since customers can have a different opinion of your brand, it’s important to work hard to maintain a consistent brand image.

Businesses spend a lot of time curating a brand personality, voice, and brand positioning in the marketplace. All of these contribute to the way a customer interacts with and perceives your brand, which culminates in brand image.