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Principles of Marketing Management Product Decisions

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……defines what the brand thinks about the consumer, as per the consumer.

Brand attitude

Brand positioning

Brand relationship

Brand image

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Explanation:

1.Predisposition to respond favorably or unfavorably towards a brand based on the shopper’s beliefs regarding product performance relative to key evaluative criteria. Learn more in: Conceptualization and Measurement of Smart Shopping

2.Opinion of consumers toward a product determined through market research Learn more in: A Conceptual Framework for Determining Brand Attitude and Brand Equity through Text Analytics of Social Media Behavior

3.The positive or negative feelings and opinions of consumers toward a brand. Learn more in: Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow